When compared to the same quarter last year, smartphone sales fell 6.8% globally in the third quarter of 2021.
According to market research firm Gartner last month, component shortages disrupted production schedules,
Resulting in lower inventory and delayed product availability, which eventually impacted sales to end-users.
According to Gartner, a global scarcity of components such as radio frequency and power management integrated circuits has slowed smartphone production.
As a result, the supply-demand equilibrium was upset, and end customers were faced with restricted options at the point of sale.
Premium smartphone sales increased in the third quarter, despite a drop in overall smartphone sales.
“Despite high consumer demand, smartphone sales have dropped owing to delayed product releases, lengthier delivery schedules, and insufficient channel inventories,” said Anshul Gupta, Gartner’s senior research director.
Basic and utility smartphones were affected by supply restrictions far more than luxury smartphones in terms of manufacturing schedule.”
According to Gartner, Samsung ranked first in smartphone sales in the third quarter of 2021, however its market share fell 1.9 percent year over year.
Despite the overall reduction, Samsung’s premium smartphone sales increased, owing to high demand for revised foldable devices.
According to Gartner, Apple is in second place in terms of sales, while Xiaomi is in third place.
Xiaomi, Vivo, and OPPO all grew their market share by 1%, 2.4 percent, and 1.7 percent, respectively, year over year.
According to Gartner, Apple continued to see robust demand for iPhones, owing to feature improvements and a small 5G installed base.
The leading features that drove iPhone upgrades were an upgraded bionic A15 sensor, improved battery life, and camera sensor optimization for better photography.
Throughout the remainder of 2021, Apple will continue to update its online channel and position trade-in programmes in order to boost demand for its 5G iPhones.
Xiaomi increased its worldwide smartphone market share thanks to a strong online channel-led strategy for market development in Europe and the Middle East,
As well as partnerships with communication service providers (CSPs) in those countries, according to Gartner.
According to Gartner, Vivo had the largest year-over-year increase (20.9 percent) among the top five worldwide smartphone suppliers.
To get an edge while entering new markets, the business released 13 new cellphones.