According to IT suppliers, the ongoing epidemic is pushing demand for computers to assist individuals working and studying from home,
While the recent weakening of the baht and supply scarcity have driven up the average price of PCs by at least 10%.
On the first day of the IT fair Commart at Bitec, which continues until Sunday, they offered their perspectives.
“We expect Commart to generate sales of 3 billion baht in the final quarter, down from 3.3 billion baht in the first quarter, as the number of guests is limited to comply with social distancing measures,”
said Pornchai Jantarasupasang, deputy general manager of ARIP, the event’s organiser.
Gaming desktops and notebooks continue to be in high demand.
Mr Pornchai explained that the lack of a Commart event in the previous quarter had an impact on ARIP’s revenue,
But that this was countered by the government contracts the business handled.
Thaneth Angkasirisan, the world’s largest PC maker’s general manager for Indochina, said Thailand’s IT business grew this year, possibly at the same rate as previous year,
Since demand for PCs for hybrid work and learning remained strong to observe social distancing.
Computer prices have risen by 10% since the second quarter due to a shortage of components and a weak baht, he said.
Lenovo’s Experience Zone at Commart showcases gadgets that facilitate hybrid work and study.
Lenovo has also seen a surge in demand for laptops from non-gamers who need high-performance machines for their jobs, he said.
Because the Commart event was cancelled in the middle of the year owing to the pandemic, Takon Niyomthai, head of IT business development at Com7,
A SET-listed IT retail chain, claimed there is a pent-up desire among consumers for new computers.
Fresh technology in computers from worldwide computer processor companies is currently pushing up new demand, he said, adding that demand for graphics cards for Bitcoin mining is also on the rise
Computer components and devices have seen a 10% increase in price in the last several months, according to Mr Takon.
As a promotion to promote demand among consumers, various flagship models at this Commart are discounted by 3,000-4,000 baht.
Consumers also want custom-built gaming computers costing 50,000-60,000 baht and gaming notebooks costing 26,000-30,000 baht, according to Mr Takon.
Following significant demand from streamers and content providers, gaming PC devices have remained popular.